Food52 sold Dansk to Form Portfolios, a company that produces archival designs. Here’s what it plans to do with the legendary brand.
Dansk, the midcentury kitchenware brand famous for its colorful enamel pots, now has a new home. Form Portfolios, a boutique firm that specializes in managing designers’ archives, has purchased the company from Food52 for $250,000.
Form Portfolios was founded in 2016 and has offices in Rhode Island and Copenhagen, and has been managing the archive of Dansk’s original designer, Jens Quistgaard, since 2023. It now plans to build on the brand’s legacy by reintroducing never-before-seen pieces by the late designer. "We are honored to bring the warmth and timeless quality of Dansk to a new generation that values living with modern design in their homes," says Mark Masiello, founder and CEO of Form Portfolios.
The late Danish artist and designer Jens Quistgaard led the creative vision for Dansk when it was founded in 1954.
Courtesy of Form Portfolios
A vintage ad for the brand shows its beloved enamel cookware.
Courtesy of the Dansk Design Archive
The acquisition expands Form Portfolios’s roster of classic and contemporary designers and architects, which includes works by Louis Kahn, Charles and Ray Eames, and Gianfranco Frattini. At Salone del Mobile in 2023, in a partnership with Cassina, Form debuted Galaxy, a light designed in the late 1940s by Ray and Charles Eames that had never been put into production.
Food52 acquired Dansk in 2021 from Lenox Corporation, hoping to expand its own physical line and revitalize the Danish homeware brand. Form Portfolios’s announcement of the acquisition comes as Food52 was sold earlier this week for $10.3 million at a bankruptcy auction following its Chapter 11 filing, which broke up the company.
Form Portfolios showed a retrospective of Quistgaard’s work at 3 Days of Design in Copenhagen in 2024.
Photo by Sofie Hvitved
See the full story on Dwell.com: The King of Købenstyle Cookware Just Got a New Owner
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