Barilla Visitor Centre Merges with Surrounding Wheat Fields in Pedrignano, Italy

Studio VAARO, in collaboration with Gabriel Fain Architects, have designed a visitor center pavilion for Barilla in Pedrignano, Italy which responds to its industrial and agricultural context with an iconic gesture. With space for events, a café, restaurant and shop, the diverse programs are united under one sweeping roof. The roof merges with the surrounding wheat fields, creating the impression of a natural mound emerging from the earth when approaching from the South. From the road, the earth excavated from the foundations have been compacted to create a rammed-earth façade, its mineral stratification evoking the archaic and the natural. 

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